Bloggers wanting to monetize their blogs now have an extra income generation stream at PayPerPost. In addition to taking the featured blogging assignments available on the blogging network website, registered PPP bloggers can now get paid to blog direct from advertisers, using PPP as a payment processor. This means the blogger gets a bigger share of the income - the company takes just ten per cent to cover payments processing costs and the blogger keeps the rest. I think this is a benefit to bloggers who want to expand their income generation activities. I have taken direct posts from webmasters wanting to increase their link popularity and often I can negotiate a good payment for the blog posting. However I have to deal with all the administration - negotiating the fee, informing the advertiser, invoicing and ensuring that the payment is made. If the company is not a paypal user there is also a problem as they may want to pay by cheque and if they are in another country there are all sorts of problems in getting my hands on the money - which is the whole point of the exercise. With this new system I can display a link in the sidebar of my blog inviting interested advertisers to book a sponsored post promoting their item.