While the tastes of customers change every other minute, one thing remains the same – their desire for new information. Everyone wants to learn how to do something better, something different, or something new with or in their lives. And while you might feel like your products or services can fulfill this thirst, sometimes the written word just somehow seems more impressive. This is the main reason why eBooks are becoming such a valuable tool for online sellers and their customers. Here’s how you can tap into this new avenue of revenue while connecting with the needs of your site visitors.

Starting with a Taste of the Information

One thing that can drive new site visitors to your website is a free eBook. By offing a relevant eBook as a freebie with a purchase or just because they stopped by, you can entice them to find out more about what you have to offer. The trick is that your information needs to be relevant to their needs (i.e. if you’re selling camping goods, the book could be on rv camping tips) and it needs to be good information that they can actually utilize. When you simply give someone something that’s basically worthless, why should they come back to your site? This free taste of your eBook selections doesn’t have to be more than five pages in order to get people interested.

How to Create the eBook Section for Your Site

The first thing you need to do is create some eBooks that are relevant to your website offerings. Try to brainstorm on about five topics at first and then begin writing. If you’re not confident in your writing skills, you can always turn to freelance writers to help you with this task. Just be sure that you are clear as to what you want the books to look like and that they are not plagiarized from other works found on the internet. There are plenty of plagiarism check sites you can use to check the work you receive from a writer.

The book should have a clear table of contents and intention. It should also be well-researched and well-written in order to show the reader that you are knowledgeable about the content. If you use a freelance writer, you might want to hire them as ghostwriters so that you can put your name on the book to further validate your website.

Include these eBooks as links on your website just as you would with your traditional products. But instead of having these delivered to your customers, the customers should be directed to a download page once their payment is accepted. From there, the customer can download the book and then print it or save it to their hard drive for their personal use.

Advantages of eBook Selling

The good news about eBook sales is that it doesn’t really take a lot to get this service started, but it can reap a lot of revenue. The initial writing of the books can take some investment if you’re not writing them yourself, but once you have them up on your site, there’s little you need to do. The entire process is self-serve for your customers. And since you can sell hundreds of these books without having to pay shipping and printing costs, it’s a high profit margin item.

If you simply want to dip your toes in the waters of eBook sales, there’s never been a better time. By offering your customers free eBooks as well as books that are for sale, you will be giving them another valuable resource for their lives. Try switching up the books that are available every month to keep people coming back for more.

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With eCommerce flourishing on the Internet today it is more than just a convenience for many professionals in the self help business to be able to order CDs on demand. This technology makes it possible for many people to do more and better business.

One hypnotherapist used to provide his clients with audio cassette tapes. When his patients told him that they would like CDs instead because they didn’t have tape players any more, he needed someone to help produce the CDs.

Many professionals need someone to manufacture CDs, package and ship them, as well as to track the orders and handle the accounting.

The challenge is that you probably don’t want to order 500 or 1000 CDs at a time, since you may not know which CDs will be the most popular, or how many people will be ordering each one.

The cd on demand production model, however, gives you the ability to produce and ship custom packaged CDs or DVDs, one at a time using Acutrack’s On Demand model which includes a back-end to a person’s website which they can manage by themselves.

“It’s all tied together. I have hundreds of titles which I produced and then quickly set up to sell,” said Richard McFall, a Califoernia-based hypnotherapist. “The on demand model makes it possible for my company to exist. I simply send the files off, and it all magically happens a short time later… I’m a hypnotherapist… I like that kind of magic.”

The custom artwork, designed by Acutrack’s graphics department uses his logo on the labels and covers of the content, which adds value to each one of the CDs. Competitors are still doing content management in-house while he has virtually eliminated inventory and obsolescence costs of pre-produced inventory.

Self help professionals can offer customers more than 150 CD titles. If these had to be manufactured, stocked, inventoried and shipped, it would be virtually impossible because most places would require minimum orders of 1000 for cost efficiencies. That means they would have 150,000 CDs sitting in a warehouse somewhere.

Here’s how it works. You just upload content online, and then on demand technology takes over to process the orders. Even the billing (every 30 days) is easy and reliable, and funds from your clients come in with no worries.

The logistics, inventory costs, personnel, facility and equipment costs to duplicate the on demand service would make starting businesses like this almost impossible – including the tv stand. Product titles can be added every day without having to worry about how to stock it, pay for it, or produce it.

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Kristin Gabriel is the marketing communications director for Acutrack, Inc. (http://www.acutrack.com). The company enables customers to create, publish and deliver custom content for DVD and CD distribution
worldwide. Acutrack’s proprietary On Demand production gives customers the ability to produce and ship custom packaged CDs or DVDs one at a time. Ideal for customers who are selling downloadable content and are not sure how many units to produce; On Demand takes care of inventory, packaging and fulfillment. Richard McFall owns United Hypnotherapy (www.Unitedhypno.com).

Free eBook SEO Made Easy – Download Now

Brad Callen has written an excellent guide on search engine optimization, that you can download for free at the link below. This ebook contains clear, step-by-step explanations and is detailed enough that he could easily justify selling it.

If you are not familiar with Brad’s work, he is also the creator of SEO Elite, a really nice piece of software for doing everything from spying on your competitors to keyword research, to find your best potential affiliates and link exchange partners. I use the software regularly. Download your ebook here

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