You can make it easy for people to buy your product or service by taking the risk out of their decision

Based on the techniques of hypnosis and Neuro-linguistic Programming, you want them to picture in their mind what it will be like in the future after they have bought it.

It may be difficult for them to do that if there is too much risk involved so your marketing task is to remov the risk.

The way you do that is through some sort of guarantee.

Most potential buyers will be a bit skeptical of buying whatever you sell and a guarantee removes a significant part of their risk.

People want to know that you will “put your money where your mouth is.” If you have confidence in your own product or service, this will help your customers feel at ease, leading to more sales.

For this reason, the concept of “risk reversal” is crucial.

If you can’t stand behind your offer of promo keychains with a guarantee of some sort, people are likely to purchase from someone who does. So make sure you don’t help the competition by missing out this part of your offer.

Some people are too scared to offer a guarantee as they worry that people will take them up on it.

The reality is that some will but, provided you deliver good quality and don’t make unjustified claims, you will win more business by having the guarantee than you will lose in this way.

Here are 7 secrets of making your guarantee as powerful as possible.

1. Promote the value of your guarantee: Specify the details as though it is another product that adds value to your offer. Spell it out in plain, simple English. Make sure it is “no questions asked” to help put your customers at ease.

2. Make it personal, if possible: It’s useful to help people see that there is a person behind the guarantee. So consider making it a “personal pledge” or a “personal promise” written to the buyer.

3. Longer is better: The longer the guarantee period, the more comfortable the buyer will feel – and longer guarantees typically lead to fewer refunds. In the extreme version, people only pay after they have tried it out to their satisfaction.

4. More is better: A guarantee that offers ‘more than your money back’ is very appealing. Let your customers keep something even if they decide to return the product. This helps them see the purchase from you as totally risk-free – because you’re the one with all the risk.

5. Be creative: Think about what the customer really wants and consider offering guaranteed results rather than offering money-back. For example, a computer repair shop that will fix your machine even if it takes 5 trips back to the shop will really stand out from the crowd. No “or your money back” needed!

6. Make it prompt: When a customer asks for a refund, make sure it is prompt and courteous. Consider them a priority as it’s better to refund the money than to have an unsatisfied customer.

7. Work on reducing refunds: Whatever you do, there are always likely to be some people who will ask for refunds. It is a simple fact that customers change their minds or were just looking for something else. Take the chance to get some feedback and see if you need to make changes.

An attractive guarantee will make it much easier for your prospective customer to see themselves buying your product or working with you. So it’s well worth making it part of your marketing package.

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Robert Greenshields is a marketing success coach who helps entrepreneurs and independent professionals to develop the right mindset and marketing strategies for higher profits. Sign up for his 7 free secrets of making your marketing more effective at http://www.PersuasiveMarketingPower.com

Internet marketing and affiliate marketing have become massively popular in the last two years, and although this is great in one way it has meant that the overall popular methods have become saturated. There are simply to many people out there all trying to use the same methods. In most cases using these methods will just not work, you may make some money using the same methods everyone else uses, but it will be hard to really bring in a top income.

Because of this problem of over saturation it is very important for any one who is trying to make money online to get the advantage over your competition, find out those secret methods that the big boys know about and start to implement them yourself. You can bet that any time there is mass competition in any sort of market – like pleasanton motorcycle accident attorney – there will be a handful of people that are using “secrets” that most people do not know about. And these are the ones who are doing really well.

So for those of us that are complete newbies to internet marketing or have been doing it for quite a while and not really making any real money, we need to some how find a way of learning these secrets in order to give are marketing efforts a good boost and have that upper hand over the masses. The best way that i know of for getting your foot in the door is to find a big boy marketer who has done really well and is a great example of success, and if they offer some kind of membership or training club, to join that. There are many of these around, it is a matter of finding the one that is really giving you an advantage by letting you in on the secret marketing strategies, and also is very specific in training you how to implement these methods.

This is the perfect way to succeed in marketing and is not a new concept by any means. As someone once said “An intelligent man learns from his mistakes the first time, but a wise man learns by the mistakes of others” and it is so true in this context. Many of us really need to be taken by the hand and told exactly what to do and how to do it.

I have been lucky enough to find one of these great resources, I pay by the month, and get taught every current and latest trick to make my online business attempts a success. After first starting with it i realized just by learning a few simple tricks, that most of the people out there are really going to struggle because there is just to much competition. Way too many people are using the same strategies for the same products.

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If you would like to take a look at the affiliate system that I use and love because it makes life so easy for me then you can visit Derrick VanDyke’s great system here http://tinyurl.com/3ex5kl You may use this article for your own content if you like, provided you keep the resource box intact.
Thanks for reading and good luck,
Nick Earl

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In my previous article, I started with PPC-advertising. Take really good time in investigating PPC-advertising by teaming up with people or your company. The number one tool is to find keywords that attract more valuable traffic to your website. That is a money-investment. Then actually starting with PPC-advertising is depending on so many different ways that it’s too difficult to give an exact amount about monthly investments for PPC.

When you decide to write articles, it’s a free way to advertise. But to leverage your time in article writing, you can choose for a tool that can submit your articles to many publishers. Write one article, submit it and you will see your articles going to different publishers in one click. This is a great and a must have tool if you decide article marketing. Combined with the keywords tool and this article submitter, you have a powerful combination. Monthly payment is about $40.00.

Are you looking for a quality, free source of advertising to explode your online home business? Look no further than Craigslist. It’s a free source, but if you want to use it for mass marketing (and you should), you have to have software to leverage your time and energy again. The software I use is costing me a one time fee of almost $100.00. Then you need time-investment to make emailaccounts, headlines and ad copy for the advertisements. Also you have to purchase “Hide my IP” software. This tool I use is costing me about $60.00 per month.

If you look my articles in ‘investing in making money online’, I hope you get the picture. When you have little money to invest in marketing your product or a service like dark circles removal, there are some free ways to do it. Time-investment in free advertising is huge, the money-investment is low. The more you want to leverage yourself, the more you have to invest in software and tools.

So, a resume for money investments in marketing:

* Buy your own domains, about $ 10.00 a year.

* Software for creating your webpages, autoresponders and much more, about $50.00 a month.

* Keywordstool that attracts more valuable traffic, about $60.00 a month

* Article submitter software, about $40.00 a month

* Software for posting ads on Craigslist, about $100.00 one time fee.

* Software to hide your IP for Craigslist, about $60.00 a month.

By only using these features stated, your money investment is monthly more then $200.00, not to mention PPC-advertising, monthly autoshipments and one time fees.

And now, the most important thing. The ROI (Return On Investment) is much higher. You can make a lot of money when you only are using these tools I explained. Take some months to investigate, go to the specified forums and I know that you too will succeed in the home based business.

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Richard van Beek invites you to visit his make money now website for one of the most exciting destinies you will ever find. People from all walks of life are making money online without previous internet experience. Please go here now to learn more: —-> http://JoinTopMarketer.com

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Internet Authors are like farmers, in that they plough their own furrow. They work alone, often separated from friends and family, wondering – like all writers – if the stories they are producing work will ever see the light of day. Still, they are driven on by a conviction that what they have to say is worth reading and a belief, grounded in reality, that they will be able, eventually, to communicate their writing to the wider world, through the medium of the internet. In that, they are one step up on their fellow writers who choose to remain reliant on the world of Traditional Publishing, in that Internet Authors can be assured that the books they write will be uploaded, printed and seen, and will not moulder on the desks of publishing assistants and unhelpful Editors.

Of course, farmers in Britain are having a tough time of it recently. They find themselves in thrall to the giant supermarkets and find that the size, weight and price of their products are usually dictated to them by the retail buyers. In that respect, they are no better off than the traditional authors mentioned above, who are slaves to Traditional Publishers who aren’t willing to move with the times, and assume that what was good enough for creative writers in the 1930s is still good today. Internet Authors have moved on. Similarly, progressively minded farmers have realised the trap they are being put in and have looked for other outlets for their products. In their case, it’s local shops or Farmers’ Markets. The advantage of both venues is that the farmers have a much more direct relationship with their customers. They are closer to them, and can hear from the people across the counter exactly what they are looking for. That’s the case for Internet Authors too, who use modern tools like Blogs and Forums to communicate with their customers, the readers. They get feedback and comments almost immediately, and that modifies their plans and proposals in the future. Rather than rely on a whole range of middle-men, like Literary Agents, Editors, Publishers, Promotional Assistants and Illustrators, they can devote their energies to doing what they do best, creating stories and changing the map of the world that we all carry in our heads.

Farmers who feel their way of life is being threatened have another source of support, however: the government. In Europe, and increasingly in America, the authorities step in when they see that people who till the land are not making a living. This doesn’t apply to authors, (although the Arts Council in England is being called upon to provide financial backing for literary artists as well as graphic artists these days). This kind of statutory help is rarely seen in the career of writers. Historically, respected writers have been supported by aristocratic figures, with pensions and handouts, but those working towards publication with Traditional Publishers have to make their own way and fund their own efforts. The alternative, up to now, has been the risky – and expensive – route of Self Publishing. In a way, the internet has taken that model and given it a good shake-out. Internet Authors are people who upload their books on subjects like wireless security systems to print-on-demand publishers on-line, and then wait for surfers and web visitors to buy the book. Amazingly, the process costs nothing, which makes it clearly accessible to the majority. In that, Internet Authors are one step up on farmers. They don’t need subsidies. They are free from the threat of financial ruin. They can focus on what they do best, writing, then see their books made available at no cost to themselves. It’s a win-win situation, and a world away from the ‘majority loses’ vision of Traditional Publishing.

Every day, authors sits down at their desks and try to create new work, but only the Internet Author is in a position to know that the green shoots they are nurturing, watering and hoeing will eventually grow to maturity and bear fruit. For the traditional writer, in hock to the Traditional Publisher, life is still a gamble and their submissions are still a Lottery. Only the Internet Author can bring in the harvest, as farmers have been doing for themselves since the end of the last Ice Age. Finally, the Ice Age of Traditional Publishing has come to a whimpering and undignified end too.

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Mike Scantlebury is an Internet Author, having discovered the benefits of web publishing for himself. He discusses this and other trends on his many websites and on local radio. Catch more impressions at Facebook, YouTube or MySpace, or log on to his download page.
http://www.mikescantlebury.biz

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Who knows you better than the people you interact with on a daily basis? No one. We have a more global perspective these days courtesy of the Internet, but it’s still the local folks who keep your business healthy. These people are extremely loyal because they feel as if they know you best.

Since the inception of the Internet, every year there are more people on line searching for the product or the service they need. More than ever, their focus is local, right down to getting directions from Mapquest..com or using Google with the name of the desired service plus their local zip code.

To make your business stand out locally, include your business name, location, zip code and hours in all Internet directories. Key search words like Amish fireplaces are important, but so is letting consumers in your immediate vicinity know that you are right next door.

To make it personal, get personal by inviting individuals and organizations to meet with you. Go to individuals and organizations within a 25-mile radius to meet with them. It works.

6 Smart Ways to Think Local and Grow Your Business Fast

1. Get your business listed free. There are several Internet search engines that provide opportunities to set up free listing accounts. There may be a company 1,000 miles away or overseas that offers what you do, but listing yourself as the closest local provider makes you the convenient choice. Here are a few places to start in setting up free accounts: Google Local at www.google.com/local/add/login?hl=en_US, Yahoo Local at http://listings.local.yahoo.com and YellowPages.com at www.yellowpages.com/sp/contact/update.jsp.

2. Follow the 25-mile rule. Get out a local map and draw a circle around a 25-mile radius from your front door. Target local consumers and businesses within that 25-mile radius that are your potential customers. Visit a local Chamber of Commerce directory on line to hone your search. Spend an afternoon driving your target area to discover small businesses that might not be listed with local chambers. Instead of spending huge sums on direct mail that might bring you only a very limited return, invest in a targeted direct mail campaign focusing on those 10 to 100 potential customers within the 25-mile radius.

3. Host an event. Using the names and addresses of potential customers inside your 25-mile radius, create an invitation list to an event that will allow potential customers to meet you personally. Offer a free gift or service as an incentive. If you are a solo entrepreneur with limited or no space (and limited funds), partner up with another business or even a nonprofit organization to co-host an event. Both you and your partner should give away a freebie so that there are plenty of incentives for your affair. To get some ideas, look in your local paper for local happenings. Highlight those that are sponsored by businesses similar to yours. Dissimilar ones work too.

4. Follow up. Send personalized thank-you notes to those who attend your event, and include a flier describing your services. Include a special offer of a personal invitation or an opportunity to subscribe free to your newsletter that will get their attention. Your personal touch tells your future clients that you are willing to get personal to meet their needs. For a smart guide to how to write business thank-you letters, go to www.ehow.com/how_1378_write-business-thank.html.

5. Get out there! Create time weekly to visit potential clients and to form partnerships for co-sponsoring events down the road. Search your local newspaper or www.craigslist.org for neighborhood meetings, and introduce yourself. Offer to be a guest speaker, and choose a general-interest topic that will sell yourself first, and then your product or service.

6. Participate. Join a nonprofit group for a good cause, and bring plenty of business cards with you. Write a letter to the editor of a local newspaper, and include your business title and business name. More than 90 percent of all businesses are small businesses. Your perspective on small businesses is important, because your perspective is personal. For smart tips on writing letters to the editor from the Humane Society of the United States, go to www.hsus.org/legislation_laws/citizen_lobbyist_center/lobbying_101/tips_on_writing_letters_to_the_editor.html.

Because the Internet has brought untold convenience and immediacy to our lives, growing locally by using the Internet, so that our local, hometown resources can find us is a great way to market yourself virtually.

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Ruth Klein is an award-winning business owner, best-selling author and marketing and time management consultant whose clients range from solo entrepreneurs to the Fortune 500. Sign up to receive Ruth’s 7 Part Mini-Course on Branding and Productivity. http://tinyurl.com/25tqo5

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