Make All Your Website Pages Sales Pages
All online business owners want to attract as many targeted visitors to their websites as possible. Their favourite kind of visitors are the free ones and the best source of free targeted website traffic is article marketing. The concept is simple: you write an article, it gets distributed in ezines and posted on other people’s websites where potential customers will read it and click through on a link to visit your website.
The articles you write will also be used as additional content for your own website, and this is valuable for SEO purposes as well as for attracting visitors. Your articles are more than just reading matter for visitors, though; you could think of article pages as mini-sales pages.
When you are adding content to your website, look at each page you complete as if you are a visitor entering the site for the first time via that page. Is there an obvious way for the visitor to find the home page, site map, contact details etc? You might think it is easy enough to scroll to the bottom of the page and squint a bit to see the small text hiding against a camouflaging background, but then you knew it was there all along, your visitors won’t see it because they won’t go looking for it.
It is a big mistake to expect visitors to hunt around for links; they won’t bother to work that hard when it is easy to hit their “back” button and find a more easily navigable website. Place the links where they will be seen easily by any visitor. It is best to make the links obvious by having a contrasting background to make them easy to read. You can have all kinds of fancy roll-over effects for links but these are not essential. The best way to deal with links is to have them underlined because everybody is accustomed to underlining indicating a link. Read more »