If you are trying to improve the search engine rankings of your website you must be aware that inbound links to your site can produce targeted, regular traffic, and also improve your relevancy rating on certain major search engines. This is a key element of any successful search engine optimisation campaign. Although many elements of the search engine algorithms are confidential, it is well know that page rank is influenced by the number of links Google has found pointing to a certain web page. Many webmasters are now using blog advertising in relevant niches to boost their link popularity. You can find all these in one place using the services of Smorty. They operate to help advertisers locate bloggers who can compose reviews and opinions in their blogs with links pointing back to your web pages. Bloggers get paid to blog on the allocated subject and write the blog post using your chosen links and anchor text. Smorty works just as well for bloggers, who can now get paid for blogging and make extra money. Advertisers and bloggers can find out more at www.smorty.com.