Your inbound links need to be relevant This means the links come from sites in the same sector as you, and of course the link anchor text is important. But there are additional factors to consider: the text on the link page and the page title or subject. A link from a high page rank site in your niche on a ‘links’ page is worth less than a link from a lower ranked site in your niche where the anchor text is part of an on-topic article.