Written on October 13th, 2009 by no shouts
Ezine Marketing: 3 Essential Components Required to Make More Sales From Your Email Newsletter
Contrary to popular opinion, marketing by email newsletter is not yet dead, despite the pervasiveness of blogs and social networking. What I like best about ezines is that I have a list of people who like, know and trust me, so anytime I do something, such as offer a teleclass or a product for sale, they are a ready, willing, and responsive target market.
Several years ago when I debated about eliminating my ezine from my marketing mix and substitute a blog instead, I heard a very strong and resounding “No!” from my readers. (more…)
Written on March 22nd, 2009 by no shouts
Mine Your Database: That’s Where the Hidden Gold Lies!
One of the questions I’m asked most often by my clients is, “How can I most quickly build my business?” The answer is to spend more time mining your database. It is often said that the money is in your database. Here’s how to mine yours with these four easy steps that can quickly build your bottom line.
STEP 1: Capture Every Contact with a Note
Create a category system that incorporates your personal shorthand for dividing contacts by niche. When you receive business cards, write a quick note on the back or front of the card using your category system. For example, if you are preparing to launch a new product that targets men and women between the ages of 25 and 45 with incomes over $75,000, that’s too much information to write on the back of a business card. (more…)
